Guest Speaker 3: Brian Forth

Our third guest speaker was Brian Forth, who is the CEO of SiteCrafting.com which is a Tacoma based website development company. Brian has been in the web designing business for almost 20 years with his company. I enjoyed this guest lecture very much because he seemed really comfortable in the class and he gave a lot of time for questions in the end. There are 36 employees in Brian's company and it was interesting to know how he handles various management level issues such as having bad team managers or bad employees in general. Brian seems to be very stern in terms of his company policy and I find that very amendable because he didn't write company goals just for the heck of it, he decided to follow those goals and incorporate them into the company's roots. This is very essential so the employees don't lose track and promote company goals at all time.
Brian also talked about how it is working with different clients, since he has experience working with different companies ranging from very small to large. Another thing that stood out to me from Brian's presentation was his mentality of listening out to everybody and not saying no, even if they are not a good fit as a client or will not generate as much revenue for the company. This attitude resulted in him landing Revelon as well as other clients that he gets solely from a word of mouth. If after hearing out, it seems like the client would not be a good fit for the company, Brian suggests to let the client disqualify themselves instead of saying a straight up 'No'.